Salesforce Marketing Cloud (SFMC) is a leading platform for digital marketing automation and analytics. Its seamless integration with Salesforce Sales Cloud and Service Cloud makes it the preferred choice for organizations looking to execute omnichannel campaigns and customer engagement strategies.
However, SFMC’s limited data residency options create challenges for global organizations, particularly those in jurisdictions with strict privacy, compliance, and data governance mandates. For many non-U.S. enterprises, deploying SFMC without violating data sovereignty laws can be difficult, if not impossible. In some cases, companies must exclude certain customer segments to remain compliant, resulting in fragmented marketing programs, limited reach, and increased operational costs.
The choice often comes down to abandoning SFMC in favor of less integrated alternatives or assuming regulatory risk.
DataStealth eliminates that trade-off.
When used with Salesforce Marketing Cloud, DataStealth anonymizes personally identifiable information (PII) in transit and at rest. Sensitive data is tokenized or encrypted before reaching SFMC, ensuring that Salesforce never receives or stores real sensitive data. Authorized users and systems can still access detokenized data, but Salesforce (and any potential threat actors) cannot.
DataStealth’s Data Security Platform (DSP) anonymizes and protects sensitive data in real time, without requiring changes to applications or infrastructure. Unlike traditional security tools that rely on perimeter defense or in-app modifications, DataStealth works transparently at the network level, ensuring sensitive data is always protected before it lands in SaaS applications, systems, databases, and applications.
When used in conjunction with third-party tools like SFMC, the results are immeasurable:
Data Inputs Supported:
Data Outputs Secured:
DataStealth transforms the way organizations can safely use Salesforce Marketing Cloud and other Third Party tools, even in highly regulated industries and geographies. By anonymizing sensitive data before it enters the SFMC ecosystem, DataStealth empowers businesses to maintain full functionality while achieving compliance with privacy, regulatory, and contractual obligations.
DataStealth doesn’t just enable secure marketing.
It makes secure marketing the default.
A global enterprise successfully deployed Salesforce Marketing Cloud, leveraging DataStealth to overcome stringent data residency and sovereignty challenges. By anonymizing personally identifiable information (PII) before it reached SFMC, DataStealth enabled the organization to execute comprehensive omnichannel marketing campaigns without compromising compliance or data security. This approach ensured that sensitive data remained protected in transit and at rest, maintaining full SFMC functionality while adhering to regulatory mandates in various jurisdictions.
Manulife Canada Case Study
Manulife Canada, a leading financial services group, successfully implemented DataStealth to address critical data residency and privacy concerns within their Salesforce Marketing Cloud (SFMC) deployment. By leveraging DataStealth's ability to anonymize sensitive customer information before it enters the SFMC ecosystem, Manulife Canada was able to maintain full compliance with Canadian data sovereignty laws and internal privacy policies. This enabled them to execute targeted and personalized marketing campaigns through SFMC without compromising the security or residency of their customer data, ensuring both operational efficiency and regulatory adherence.
Since March 2021, DataStealth has supported a large financial organization ($900 million in revenue, +3000 employees, approximately 1 million customers) in discovering, classifying and protecting sensitive data across their entire environment. DataStealth provides Test Data Management for the client and allows them to protect (tokenize) sensitive data (email addresses, phone numbers, names, and other PII), in their test environments.
The DataStealth platform integrates with the client’s SAP HANA environment by operating “in-line” of traffic. This is achieved by acting as a data processor upstream from the environment, ensuring that sensitive data has been appropriately treated by the DataStealth protection policies before storage. Alternatively, the DataStealth platform can also act as a processor downstream from the designated environment, ensuring that any data accessed from the designated environment is subject to DataStealth’s protection policies.
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